Bluerock is committed towards operating in a responsible, ethical and sustainable manner. The company’s commitment towards sustainability is embedded in our mission statement. We understand the term ‘sustainability’ to mean: “meeting our own needs without compromising the ability of future generations to meet their own needs”. Therefore, in addition to natural resources, we also need to safeguard the social and economic resources of our planet.
Our Sustainability Strategy is built on three main pillars: Nurturing our Human Resources, the Environment, and Community Development. By promoting internal and national initiatives in line with these three pillars, Bluerock is doing its part in addressing national and global social and environmental issues, as well as improving quality of life.