SWATCH

Everyone can wear a Swatch. Our watches do not fit one particular standard or a frame. Some do not even fit the laws of gravity! One thing they all fit is your personality. There is always space for you to shine when you wear a Swatch.

The ‘birth’ of Swatch completely reshaped the industry and threw us into the top of the market of affordable fashionable timepieces. The world was a white canvas, and our imagination never knew any limits. 

Swatch is one of the biggest Swiss watch brands today. Founded in the 1980s, we are known for our casual and playful and creative designs, relatively affordable price tags, and collaborations with artists and brands. 

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As a family business, having a strong sense of purpose and clear values has always been really important to us. It is vital to helping create long-term sustainable value.
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